Resolutions to Rituals

Making Adults Take their Vitamins

Ritual, a subscription women’s multivitamin brand, wanted to create a new stand-alone site for their new year’s resolution. The result is a first of it’s kind blend of retail and meaningful, mindful habit change for consumers. It's an an amazing example of delivering value first, helping potential customers be better versions of themselves. Since Ritual was founded in 2015, they've sold 1 million bottles of vitamins and raised over $40M in venture funding.
I’ve never had such an easy, bug free public launch before. This really speaks to the quality of the code…. We have tons of users already and everything is working perfectly - no alarms, no snags, nothing. Daniel Archer, Director Of Engineering, Ritual