Resolutions to Rituals

Making Adults Take their Vitamins

Ritual, a subscription women’s multivitamin brand, wanted to create a new stand-alone site for their new year’s resolution. The result is a first of its kind blend of retail and meaningful, mindful habit change for consumers. It's an amazing example of delivering value first, helping potential customers be better versions of themselves. Since Ritual was founded in 2015, they've sold 1 million bottles of vitamins and raised over $40M in venture funding.