With the global pandemic hindering the live music industry in 2020/2021, live stream concert companies such as Mandolin looked to help artists expand on the traditional concert experience. We worked with Mandolin and OpenSea to build an NFT marketplace for a performance by Jake Cinniger (of Umphrey’s McGee) in which he constructed an original song from scratch, in real-time. Users could purchase, and bid on digital merch (including 3D animated posters, the right to name the completed song and an NFT of the song itself), mid-show, directly from Mandolin’s platform.
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