Are designed to be friction-free.
Reduce or eliminate obstacles that might hinder a person's ability to take meaningful action or make decisions.
MISSION
Human agency.
Technology should increase rather than decrease human agency.
Every social media platform is competing to distract us rather than empower us to accomplish our initial goals. SaaS companies are trying to upsell us on things we don't need. But we believe that technology should be focused on increasing agency. And this is why.
AGENCY-INCREASING TECH IS
Good for People.
It's pretty simple, people generally don't want tech products to wind up manipulating them into doing things they don't want to do.
AGENCY-INCREASING TECH IS
Good for Business.
Building products with human agency in mind results in happier, more satisfied customers who stick around, spend more money and refer their friends.
AGENCY-INCREASING TECH IS
Good for Life.
We strive to increase agency not just through building awesome products. We treat our clients and team in ways that respect their agency.
AGENCY-INCREASING TECH IS
For our Future.
Given the increasingly important role technology plays in our daily lives, and future technological advances, agency-driven tech is crucial to our future.
Technology products today often include UX designed to distract and manipulate.
This UX makes it challenging for us to:
DO WHAT WE WANT TO DO
DO WHAT WE INTEND TO DO
REMEMBER OUR GOALS
THINK COMPLETE THOUGHTS
ACCOMPLISH TASKS ON TIME
We're constantly confronted with distractions and interruptions designed to serve the product at the cost of our sanity.
Every interaction is a battle, and we're exhausted.
AGENCY-INCREASING PRODUCTS
What they look like.
Function as a seamless extension of ourselves.
Build things that feel intuitive and effortless, mirroring how humans naturally think, move, or communicate.
Discourage multi-tasking.
Design systems that encourage users to focus on a single task at a time, resulting in enhanced focus and clarity and reduced stress.
Amplify our transcription fluency.
Enhance the ease, speed, and accuracy with which people can convert their thoughts, speech, or observations into written, recorded, or structured formats.
Change things only when necessary, only when beneficial to the user.
Make thoughtful changes that serve the user's interests and familiarity rather than introducing unnecessary complexity, novelty, or disruptive alterations.
Sacrifice short-term economic gains for long-term customer value.
Commit to prioritizing the well-being, satisfaction, and empowerment of users over immediate profit. The money will come. We promise.
In short, we're building products to equip and empower people.
And for a brief moment, it may appear anti-product, but we've found that it's exactly the opposite.
We build satisfying products that keep users coming back.
By increasing human agency, each of us reap the benefits.
LET'S TALK
Bring us the hard problem.
We'll bring the team that ships.
Get in touch [email protected]